Monday, February 26, 2007

New Beginnings

So my days at Indika Entertainment Advertising are now over, as I had predicted earlier. By choice, I decided to leave the company and move on to bigger and better things.. I felt I needed to find something with more stability and more defined structures and was just extremely frustrated by the lack of maturity displayed there. What am I doing now, you ask? Im working for a new company and continuing with my random jumps in design careers. I've now jumped into doing editorial design, and have to say, I am loving it. Time will tell more about it, but as for now? Im gonna enjoy the corporate structuring and lack of abuse :)

Below are some things i've been working on so far that will most likely be published. Some things might end up being changed or considered as Works in Progress.




Thursday, January 11, 2007

HAIR: THE MUSICAL

I got a call recently from a close friend who just so happens to be my old director from my old high school's Musical Theatre department, mentioning that they were doing another show this spring and asking me wether I'd be interested in aiding them with some imagery for the show's marketing. At first I was a bit reluctant, as I've been going crazy with work and freelance, but in the end decided it could be a quick project to get out there. I figured that I could fit it in on my break at work and just in between any free time I'd have here and there, and I got myself into the mindframe.

The show is called "HAIR" and was a musical from the 70's about war and it's reprecussions, and learning to just be at peace and love with the world around you. It's a very happy go lucky musical, but the spin that my director decided to go for was one that was much more relevant in today's society, with very serious and dark undertones to it.

What was great for me in the process was that i got the opportunity to work with my friend, Alex (whom I usually do quite a lot of side work for on a LOT of his shows), with a completely different approach of designing and marketing a client's work. Since i've been working for my agency, i've really gained a lot of positive knowledge and understanding of the process of marketing. So this time, as it is the first time after learning so much, that I'm working with Alex, I feel so much more confident and prepared to propose ideas and follow them through. I did my research on the genres of the show, the messages, old war advertisments, and anything I could find to gain inspiration that was relevant and solid from history and the past. I took it all and started giving it a modern twist and came up with the images below.

He specifically wanted a set of different, iconic, and powerful imagery that said something about the themes of the musical. Although I'd like to ideally create about 3 more, these are the ones i've gotten to thus far. I think they get to the point and do what the client was looking for. These are just the front sides of the posters/postcards and the back will be solidified soon..
I just got excited by it all and wanted to share a stupidly long post about it :)



Thursday, January 04, 2007

CONCEPTUAL COMPS

Here are Three conceptual comps I did recently with the agency for a horror film. These were just explorations of possible ideas, but I liked the photoshop work that came out of them and thought i'd post them.



ELVIS & ANABELLE

Two Posters, a Hero One-Sheet and a Teaser Poster for a film called "ELVIS AND ANABELLE".


MISS POTTER

One-Sheet done with the agency I work with for "Miss Potter" starring Renee Zellweger and Ewan McGregor.

NO RESTRAINT

A poster that was done for the IFC Films release of "NO RESTRAINT".

Where am I?

Six months ago, I was sitting at a lonesome, corner desk in Midtown. I was probably one of the most unhappy graphic designers in the world, or so I felt. I was organizing cell phone graphics. I was fighting with my supervisors to create new and intriguing art. I was struggling to keep myself interested in my profession. That was six months ago and thats the problem with the world of design and art. Some of us are here, striving so hard to create to full potential, to give the world something we feel isn't present. We want to express what we feel is dying to get out, and want to give all we can to this cause. Unfortunately, there's the idea of money that also comes into play. Money really fuels the way the current world is spinning, and we all wish to have it present. This is why, for such a long time, I dealt with a mild-mannered graphic designer job. And this is also why I say now, to all of you graphic designers in the world, say no to cell-phone companies, no matter the pay. They suck the life out of you. :)

Where am I now? A better place creatively, thats for sure. I'm now designing Movie Posters for the film Industry. What I love about my job is that i really feel like I have something to bring to the table. It's a constant challenge for me. I feel equipped in this field. I understand what people like to see, and what catches one's eyes. I love films and their messages, and when a piece of key art displays the wonder of a film it makes me happy as a school girl. It's as simple as that. There are it's set-backs, I will not lie, but it's much more fulfiling than anything I have come across thus far.

I'm happy with my artistic life right now, which is something I havent felt in a long time. It's one part of my life that i feel powerful in. Hopefully my career continues to flourish and move forward, as I really do want to give as much of myself as I can to this industry.

I'll be tackling a lot more editorial design soon as well, having just about booked jobs at Movmnt Magazine and Circuit Noize Magazine. This is certainly one aspect of design I'm looking to grow with and contribute my style of design work to. I'll update more on that and any publically released posters in the coming weeks.